Unleashing the Collective Phantom
Resistance to Networked Individualism
by Brian Holmes (May 2002)
Today’s ‘self-managed’ or sociological type has been shaped overwhelmingly by the impact of ‘60s counter-culture. Jettisoning the disciplinary schemas of modernity, capitalist production models – of goods and subjects – have taken on board the anti-authoritarian demands of the flower power generation. But, argues Brian Holmes, our newfound flexibility, mobility and interactivity is both repressive and liberatory by turns. It is able to create both the extreme individualisation of cybernetic market research and the anti-individualism of the multiple name – two polarities which define and open a new space of struggle.
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